The Sales Sidekick
Turn visibility into revenue.
Being seen is one job. Being paid is another. The Sales Sidekick works across the whole journey, building the visibility, the brand and the sales system that turn attention into actual revenue.
20 minutes. No pitch. You leave with one thing worth doing this week.
10+ years in sales and marketing · Regulated sectors · Multi-million-euro sales cycles
The problem
You're visible. You're working hard. The sales just aren't landing the way they should.
Most businesses I meet are stuck in one of two places. Either they're working hard but barely seen by the right people. Or they're visible, busy, well liked, and still watching leads quietly cool off. Being seen and being chosen are two different jobs. Most businesses are only set up to do one of them.
- You're getting seen, but not by the people who actually buy.
- You're brilliant at what you do, but selling it feels uncomfortable.
- Your team can serve a customer, but they freeze when it's time to ask for the sale.
- Enquiries arrive, then disappear into a black hole.
Who I help
Built for the people doing the work.
Two lanes, one principle: capable people stop leaving revenue on the table.
Owners & small teams
Founders and SMEs who are excellent at their craft but uncomfortable with the selling side. You want a clear sales system, not another motivation talk.
See the right service For teamsTeams that sell every day
Retail, hospitality and professional services teams (accountants, solicitors, consultants) who need the confidence and structure to convert in person and on the phone.
See the right serviceWhat I do
Five ways we can work together.
Five ways to work across your sales and marketing, from a single diagnostic to a fully built engine. Start where it hurts most.
Sales Audit & Review
See exactly where your sales engine is leaking revenue.
Sales System Build or Rebuild
A pipeline, process and follow-up rhythm that actually runs.
Team Sales Training
Your team selling with confidence, not awkward scripts.
1:1 Mentoring
A steady sidekick in your corner, every month.
Retail Sales Confidence
Higher average transaction value from the footfall you already have.
Why it works
A sidekick, not a lecturer.
Systems, not motivation
Pep talks fade by Tuesday. We install a process your team can actually follow on a busy day.
Built for small teams
No imported corporate frameworks. Practical structure that fits how your business actually runs.
You're still the hero
Your business, your voice, your customers. I bring the structure. You stay in charge.
About Katie
Ten years in the rooms where deals get done.
I've spent over a decade in sales and marketing across regulated sectors, with direct experience supporting multi-million-euro sales cycles. My career has touched names like HSBC, Barclays, Investec, Pepsi and Mars.
I also publish Drogheda Life, a regional media brand I've grown by more than 15,000 followers, all organic, and tripled in unique readers, in ten months. So I don't just talk about visibility. I build it every day. That's exactly why I'm so clear that visibility on its own doesn't pay anyone's wages. You have to know how to convert it too, and I've spent my career doing both.
Speaking & MC
Got an event coming up?
Available as a keynote speaker, panellist or MC. Talks on media, visibility and sales conversion for founders, SMEs and business communities, in Ireland and internationally.
Not sure where you're leaking revenue? Let's find out in 20 minutes.
A free, no-pitch Sales Health Check. We'll look at one part of your sales engine and you'll leave with something to act on this week.